Entries by Mike Theron

The Rebuild of Go-To-Market: Why Precision Is Replacing Volume

For the past few years, sales teams were told two things: Neither fully worked. Across conversations with Matt Tokarz, Jack Smith, Emily Goor Canna, and Jennifer Salerno, one theme is clear: Outbound isn’t disappearing.It’s being rebuilt. And it looks very different than it did in 2020. Outbound Is Back, But Smarter As Matt Tokarz shared, […]