Sales Skills
Strong sales skills are essential whether you want to market a service, an idea, a product, or even yourself as the most qualified applicant for a tech sales position.
To work in sales, you should build a well-rounded skill set that incorporates technical understanding and interpersonal practices. The most successful sales professionals continuously work to improve their abilities across multiple areas.
Below you'll find detailed guides on key sales skills, as well as an overview of other important competencies every sales professional should develop.
In-Depth Skill Guides
Essential Sales Skills Overview
Cold Calling
Cold calling—one of the first steps toward converting new customers—is crucial for many tech sales specialists, especially at the beginning of their sales career.
Upselling
Upselling is a sales approach that informs and guides customers to buy an advanced or better version of a product or service to increase customer lifetime value.
Communication
Communication is essential for success in tech sales. Employers want sales staff who can effectively handle all forms of interpersonal contact to help engage customers and close sales.
Active Listening
Mastering sales requires more than just talking. Active listening is the practice of paying close attention, reflecting on what is being said, and responding appropriately.
Emotional Intelligence
High emotional intelligence makes it easier to connect with a prospect and show compassion for their needs. Tech sales specialists must be aware of their personality strengths and weaknesses.
Negotiation
An effective salesperson always wants what is best for the business. The simplest way to accomplish that is to master negotiation and learn to come to agreements that benefit all sides.
Domain Expertise
Being an effective salesperson requires in-depth knowledge of your company's products and services and the overall industry itself.
Ready to Put Your Skills to Work?
Whether you're looking to hire sales talent with these skills or you're a sales professional ready for your next opportunity, Rainmakers can help.