{"id":670,"date":"2018-11-26T22:18:17","date_gmt":"2018-11-26T22:18:17","guid":{"rendered":"https:\/\/www.rainmakers.co\/blog\/?p=670"},"modified":"2022-08-04T18:35:07","modified_gmt":"2022-08-04T18:35:07","slug":"find-great-sales-reps-2019","status":"publish","type":"post","link":"https:\/\/www.rainmakers.co\/blog\/find-great-sales-reps-2019\/","title":{"rendered":"Where (And How) To Find Great Sales Reps"},"content":{"rendered":"

Finding Top Sales Talent<\/span><\/h2>\n

Sure, technology can help heat up your metrics, but only talent can sell your brand like hot cakes. In the ever-shifting market, talent spells the difference between sales organizations that are well-positioned to win the future and those that struggle to survive the present challenges.<\/span><\/p>\n

As customer centricity, account-based selling, and artificial intelligence redraw the contours of business, talent will become more crucial to keeping pipelines full, flowing, and fruitful. If your organization lacks the will to attract, recruit, and retain excellent sales professionals<\/a>, then you are just exerting futile efforts at postponing failure to a later date.<\/p>\n

After all, only sales professionals with the right skills and mindset can drive meaningful conversations with prospects and orchestrate the outcomes customers expect.<\/strong> Today\u2019s consumers \u2014 especially in the B2B space \u2014 are empowered buyers looking for trustworthy consultants who can help them achieve success. They are not keen on taking cold calls from desperate sellers who primarily engage people to make a sale and meet quotas.<\/p>\n

Now more than ever, business organizations need buyer-focused sales professionals with the character and the competencies to deliver high value to customers and the companies they work for.<\/p>\n

Finding, hiring, and keeping these high-performing sellers in a highly competitive talent market can be challenging.<\/p>\n

\"how<\/p>\n

Why Is It So Hard to Find Good Sales Reps?<\/h3>\n

Forward-looking enterprises with ample war chests implement aggressive recruitment and retention strategies for top sales talent. These enterprises already deploy many excellent professionals on their sales floor. But, given the emerging business realities, these highly competitive companies couldn\u2019t afford to.<\/p>\n

For one thing, businesses improve profitability by as much as 30% when they hire top-notch candidates, according to a Gallup poll.<\/strong> In the B2B space, corporate clients have nearly unlimited access to information about alternative products, and virtually nothing prevents them from brand-hopping at will. If your sellers lack the skills to build practical solutions and to keep these solutions relevant throughout the customer lifecycle, closing deals and reducing customer churn will be very difficult. As you know, this leads to diluted revenue, profit margins, and morale.<\/p>\n

Hiring anyone to fill the vacuum wouldn\u2019t do, either. Poor hires cost more in direct and collateral damage than not engaging in the first place. A bad hire causes your team to lose a substantial amount of time, money, and energy. Some estimates place the financial loss at hundreds of thousands to millions of dollars per year for one wrong hiring decision.<\/p>\n

Meanwhile, the challenges of selling as a field also cause most people to shun sales as a career option, even compelling many practitioners to shift their line of work. Either effect further trims the number of competent sales professionals in the market.<\/p>\n

\"sales<\/p>\n

Best Channels to Find Good Sales Reps<\/h2>\n

If your organization plans to recruit the best sellers, there are a few places you would want to check out.<\/p>\n

Start with your personal network<\/h3>\n

Your social and professional network covers your family, friends, and acquaintances from grade school, fitness club, and workplace. In addition, your\u00a0network will likely include several competent sales practitioners, professionals who enjoy working with people, or individuals who are good at articulating value and convincing others to view things from a particular perspective.<\/strong> You can reach out to these people and probe whether some are open to working in a sales organization with you.<\/p>\n